Aangan Official is a custom-built, full-stack e-commerce platform for a premium Pakistani women's clothing brand. I architected and developed the entire application from scratch (A to Z), managing everything from the initial frontend design to domain integration and final deployment. The platform supports both domestic and international customers, providing a seamless shopping experience backed by a robust admin infrastructure.
Key Technical Achievements & Features:
Architecture & Performance: Built with Next.js utilizing Server-Side Rendering (SSR) for optimal performance. Implemented lazy loading and skeleton loaders to ensure a highly responsive, modern user experience. Data management is handled seamlessly via Sanity CMS and its REST API.
Order Management System: Developed a complete end-to-end tracking ecosystem. Includes custom admin dashboards with expense filters for business intelligence, and a dedicated client-side portal for users to track their national and international orders in real-time.
SEO & Analytics Infrastructure: Engineered for maximum search visibility using custom Open Graph tags, dynamic sitemaps, and full integration with Google Search Console and Google Analytics to track user behavior and conversions.
Customer Engagement & Support: Integrated automated push notifications to alert admins of received orders instantly, alongside direct WhatsApp integration to facilitate real-time customer support and sales inquiries.
End-to-End Infrastructure: Solo managed the complete DevOps lifecycle, including server deployment, domain configuration, and continuous integration.